INTERNET PROMOTIONS

 

Internet Promotions is the marketing of products or services over the Internet, also referred to as web marketing, online marketing, Internet advertising, or eMarketing.

 

The Internet has brought many unique benefits to marketing, like lower cost for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium.

 

Benefits are:

	Global Reach		Lower cost
	Transparency		Accuracy
	Geo Targeting		Measurability
	Better RoI		Interactive

 

Internet marketing also includes management of digital customer data and elec-tronic customer relationship management systems.

 

Internet marketing ties together creative and technical aspects of the Internet, in-cluding design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website.

 

Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

 

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through Search Engine Marketing (SEM), Search Engine Optimization (SEO), banner ads on specific websites, e-mail marketing, and Social Media Optimization (SMO), etc.

 

 

Design Portfolio

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